Stridyl
Vicky Leonard on Stridyl’s Unplugged Podcast
In this episode of Stridyl Unplugged, we sit down with Vicky Leonard. A powerhouse in the thoroughbred racing industry. As the founder of The Thoroughbred Report, Kick Collective, and Kick Up for Racing, Vicky has been instrumental in shaping marketing, advocacy, and media strategies within the sport. With experience spanning Darley Flying Start, Arrowfield Stud, and working across Australia, New Zealand, America, Europe, and beyond, Vicky shares her incredible journey, industry insights, and the passion that drives her mission to elevate racing’s image and engagement. Tune in as we discuss the future of thoroughbred marketing, industry challenges, and the importance of effective communication in modern racing.
You can read more about it in our most recent blog: The Power Of Story Telling
CONCLUSION: A CALL TO REIMAGINE RACING
Vicky Leonard represents a new breed of racing professional. Someone who sees the industry not just as it is, but as it could be. Furthermore, work is a powerful reminder that sports evolve. Those who lead that evolution are the ones who can balance respect for tradition with an unwavering commitment to innovation.
However, the future of horse racing isn’t about maintaining the status quo. It’s about telling better stories, creating more engaging experiences, embracing technology, and building a community that extends far beyond the racetrack.
For racing to thrive, it must become more than a sport. It must become a narrative—dynamic, inclusive, and endlessly fascinating.
As Vicky Leonard continues to push boundaries and challenge conventions, one thing becomes clear: the best is yet to come for horse racing.
JOIN THE JOURNEY
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